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7 salon success secrets by hollie power

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Giving beauty professionals the winning edge…

When I first opened my salon, I found it all a little overwhelming. “How would people know I am here?”, I thought. “Is taking on a new team member the right move?”, I worried. “How can I get my diary nice and full – without resorting to super cheap deals and voucher sites?” And most of all I thought “How am I going to balance it all? I want a great business, but I want a great life too. Is it even possible to have it all?”

I must have read 100 books, all telling me different things. Work smart, one said, not hard. Another told me I’d need to work 80 hour weeks and earn nothing for 3 years. One told me I should put all my start up costs on credit cards. What was I to do?

Holli-power-salon-business-expert

So, I pulled my socks up and worked out a plan. A way I COULD have it all. A thriving business, lots of happy clients coming back time and time again, ready to book our services and buy our products – all whilst I got to enjoy my healthy bank balance.

Of course, it didn’t happen over night – it took planning and preparation – but I truly believe that you can have a beauty business that appeals to you. Whether that’s working one day a week and spending more time with your family, living the high life in Marbella whilst your business makes you money, or just plain old loving work every day and dealing with good quality clients that love what you do.

And I’m going to show you how…

Hollie Power, Beauty Business Expert and Spa Owner

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With a few simple tweaks I now have double the amount of average clients per week that pay full price…

6 months ago I was at best getting 4 clients a week average, I cleaned 3 mornings per week and didn’t really advertise but thought that everyone would tell everyone else that I am amazing and they would come flocking. I’m fairly newly qualified so kept undervaluing my skill set and cheapening my service just to keep the few clients I was getting.

Then I started to search for ways to improve my business so I could give up the cleaning and provide for my family. I came across lots of information but I really connected to Hollie’s message. With a few simple tweaks I now have double the amount of average clients per week that pay full price, they re-book, buy retail and are introducing friends. I have now handed in my notice with my cleaning jobs. What a difference with a little hard work and change of mind set.

Amber Gregory, Beauty By Mrs G

Powerful business growing resources

for you to implement in your beauty business
9 Weeks To A Rocking Beauty Business

9 Weeks To A Rocking Beauty Business

Want to make 2016 the best ever in your beauty business?
You'll get 68 Mini Plans to help take your business from average to AWESOME
in just 9 weeks.

Click Here To Find Out More

What Our Clients Say...

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Thanks Hollie Power for sharing your knowledge but doing so with great inspiration!

Hollie Power (and Ryan, of course) have helped not only my business, but also my belief in the industry. With them being so specialised towards hair and beauty it impacts so much more than the usual training/marketing/business coaching available online.

I also feel its so much more supported, relevant, DOABLE and results driven – with huge support along the way. Thanks Hollie Power for sharing your knowledge but doing so with great inspiration! xx

Erin Harper REJOY

The blog for beauty professionals

Why I’m Leaving Twitter

by Hollie on December 11, 2017 in Social Media

3,615 tweets later and I’m leaving Twitter. I can’t say that I’m especially saddened to see the back of the UK’s second most popular social media network (marginally ahead of Instagram, YouTube and Snapchat but still way behind Facebook). Social media has become a bit of a drag I’ve found. The constant notifications on your […]

How To Turn Facebook Likes Into Paying Clients

by Hollie on September 16, 2017 in Social Media

One of the questions we are asked about social media more than any other is how to turn Facebook likes into paying clients. It’s the holy grail. The idea that we can somehow magically transform a fleeting click of a button into someone walking into our premises and handing us their hard earned money ┬áis […]

How To Build A Free Email Course Using ConvertKit

by Hollie on August 11, 2017 in Marketing

You’ll often hear me talking about becoming the expert or authority in your target market. It makes wonderful business sense. Experts can charge more, they experience less price resistance and they attract new business to them easily. Don’t you think that you should be positioning yourself as the expert too? Whether you current are or […]