The Hollie Power Blog

The UK's best free resource for Salon Business Owners serious about growing their business.

How To Turn Facebook Likes Into Paying Clients

By Hollie on September 16, 2017 in

One of the questions we are asked about social media more than any other is how to turn Facebook likes into paying clients. It’s the holy grail. The idea that we can somehow magically transform a fleeting click of a button into someone walking into our premises and handing us their hard earned money  is […]

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How To Build A Free Email Course Using ConvertKit

By Hollie on August 11, 2017 in

You’ll often hear me talking about becoming the expert or authority in your target market. It makes wonderful business sense. Experts can charge more, they experience less price resistance and they attract new business to them easily. Don’t you think that you should be positioning yourself as the expert too? Whether you current are or […]

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How To Use Convert Kit – Complete Video Series

By Hollie on August 3, 2017 in

Convert Kit is my new fave toy!   The power of this email autoresponder – given the investment – is out of this world! Particular favourite features include – A/B split testing for subject lines Ability to segment my audience more accurately with tags based on behaviours Automated sequences to save time and help build […]

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How To Build Landing Pages Using Convert Kit

By Hollie on August 3, 2017 in

Never before has building landing pages been so simple! Thank you Convert Kit! If you’re unsure what a landing page is – or why you need them – then stay tuned. A landing page is a page on your website which serves as an entry point. Typically there is only one thing you can do […]

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How To Install The Convert Kit Plugin On Your WordPress Website

By Hollie on August 2, 2017 in

So you’ve taken a leap of faith and signed up for Convert Kit.   What now?   Well assuming that you want it to collect email addresses on autopilot you’re going to want to install it on your website. Thankfully if you have a WordPress website then it’s really a piece of cake. Mmmmm, cake. […]

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An Introduction To Convert Kit

By Hollie on August 1, 2017 in

So a little while ago I took the plunge and moved all of my email from one autoresponder to another.    I decided to walk away from InfusionSoft (as it was too expensive to justify) and move over to Convert Kit. I’ve never looked back and am thrilled with their powerful features coupled with very […]

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Why I Love Sending Emails

By Hollie on July 24, 2017 in

I bloody love email. And why not?   It’s an opportunity to get right in front of someone and build a relationship with them. There are other people’s lists which I’ve been on for years and I feel I know them like a friend… despite having never met them. Hopefully my clients feel the same […]

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A Lesson In Sales and Marketing From An Italian Restaurant (In Lanzarote)

By Hollie on July 16, 2017 in

Even when I’m technically on holiday I rarely shut down completely. I always have ideas flying around my head or see something which I take inspiration from. I’m also always looking out for how other businesses serve me to see if I can learn any lessons from them – especially those in sales and marketing. […]

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how to get more Facebook comments

5 Ways To Get More Facebook Comments

By Hollie on June 30, 2017 in

So it seems that everyone wants to get know how to get more Facebook comments. And it’s not surprising, really. Your exposure (or reach, as Facebook like to call it) increases massively when you get more comments on your Facebook posts. Your post will be shown in the news feed of some of those who’ve […]

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How to verify your Facebook business page

How To Verify Your Facebook Page

By Hollie on June 30, 2017 in

What have Robbie Williams, Will Smith and Theresa May all got in common? Well, possibly amongst other things, they’ve all got a little blue tick next to their names on their Facebook profiles. If you’re a public figure, media company or large brand then you *may* (no pun intended) qualify for one. If you’re like […]

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