The Hollie Power Blog

The UK's best free resource for Salon Business Owners serious about growing their business.

You’re Doing It All Wrong – Getting The Most From Trade Shows And Exhibitions

By Hollie on March 16, 2018 in

Ryan looks at how you can get the most from the next trade exhibition you attend.   You’ve queued with excited anticipation. Your badge has been scanned and you’re ready to go; like some sort of Olympic sprinter waiting for the starter’s pistol. Then BANG! The doors are open and it’s a mad dash for […]

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How To Get People To Open Your Emails

By Hollie on March 2, 2018 in

Ah, email open rates. Always a hot topic of debate. There’s nothing more infuriating that writing a kick ass email and then having nobody read it. *hurls wireless mouse on the floor* Couple that with the fact that it’s getting harder and harder for people to read your emails, I thought I’d throw a few pointers […]

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Hollie Power

What Have You Always Dreamed Of Doing?

By Hollie on February 23, 2018 in

It’s not easy being a small business owner. There is more competition than ever. We’re constantly told to hustle more and work both harder and for longer. I’m not saying you shouldn’t do any of that. But you do have to make time for yourself. And, moreover, for your dreams. I’ve many dreams. Some of […]

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facebook live

The Results Of Broadcasting A Facebook Live Video Every Day For Seven Days

By Hollie on February 16, 2018 in

There has been a lot of news about Facebook recently. Moreover, about the ever-dropping organic reach of business pages. You might even have grumbled about it yourself. Over on our Facebook page I decided to conduct an experiment. What would happen to our results if we broadcasted a Facebook live video every day for a […]

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Brilliant Beauty Business Boot Camp

Brilliant Beauty Business Boot Camp

By Hollie on February 12, 2018 in

So the Brilliant Beauty Business Boot Camp is live and has already created its first graduates! Ten incredible weeks of learning, five bumper modules and live Q&A calls with Ryan to ensure that nobody gets left behind. Here is what a couple of the first graduates had to say about the course… Here’s one from […]

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How To Get More Referrals For Your Beauty Business

By Hollie on February 9, 2018 in

Referrals are the life blood for your business.  You can build an entire business or even empire on the back of them, writes Ryan… I always considered a referral received from a client as an indication of a job well done. In many ways it’s one of the highest complements you can receive. It seems […]

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Why I’m Leaving Twitter

By Hollie on December 11, 2017 in

3,615 tweets later and I’m leaving Twitter. I can’t say that I’m especially saddened to see the back of the UK’s second most popular social media network (marginally ahead of Instagram, YouTube and Snapchat but still way behind Facebook). Social media has become a bit of a drag I’ve found. The constant notifications on your […]

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How To Turn Facebook Likes Into Paying Clients

By Hollie on September 16, 2017 in

One of the questions we are asked about social media more than any other is how to turn Facebook likes into paying clients. It’s the holy grail. The idea that we can somehow magically transform a fleeting click of a button into someone walking into our premises and handing us their hard earned money  is […]

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convert kit

How To Build A Free Email Course Using ConvertKit

By Hollie on August 11, 2017 in

You’ll often hear me talking about becoming the expert or authority in your target market. It makes wonderful business sense. Experts can charge more, they experience less price resistance and they attract new business to them easily. Don’t you think that you should be positioning yourself as the expert too? Whether you current are or […]

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convert kit

How To Use Convert Kit – Complete Video Series

By Hollie on August 3, 2017 in

Convert Kit is my new fave toy!   The power of this email autoresponder – given the investment – is out of this world! Particular favourite features include – A/B split testing for subject lines Ability to segment my audience more accurately with tags based on behaviours Automated sequences to save time and help build […]

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